November 2024
Custom GA4 MCP Server
A Model Context Protocol server integrating Google Analytics and a Weather API, giving the data team context-aware analytical insights through a unified AI interface.
Built a custom MCP (Model Context Protocol) server that connects Google Analytics data with real-time weather signals, enabling the data team to surface richer, context-aware insights through an AI interface.
The integration allows analysts to ask natural-language questions across both datasets simultaneously, correlating traffic patterns with weather conditions without needing to manually pivot between systems. The MCP architecture was chosen for its ability to expose structured tool calls to LLMs in a standardised way, making the integration composable and extensible.