September 2024
Synthetic Persona Platform
An AI-powered proof-of-concept platform that uses synthetic user modelling to generate AI personas, enabling teams to test and validate ideas before committing to full research cycles.
The Synthetic Persona Platform is a proof-of-concept chatbot platform built to demonstrate the potential of synthetic user modelling in early-stage product validation. Rather than relying solely on traditional user research, teams can interact with AI-generated personas shaped by demographic, behavioural, and attitudinal data, getting signal quickly before any significant investment is committed.
The platform leverages advances in large language models to construct personas that respond to questions and challenges in contextually appropriate ways. It was built as a rapid PoC to validate whether the approach was worth pursuing at scale.