August 2025
Slack & CRM Automation
A set of custom Slack tools built on the Deno runtime, connecting Productive.io to Slack across three workflows: daily absence reporting, deal stage automation, and AI-powered contact and opportunity enrichment.
Daily Absence Reporting
Each morning, the tool pulls absence data from Productive.io and posts a formatted report directly into Slack. Teams get an instant view of who is in without logging into the CRM.
Deal Stage Automation
When a deal moves into the Nurturing stage, a webhook triggers the automatic creation of a dedicated Slack channel. Relevant documentation is added and the appropriate team members are invited, giving everyone a shared space to collaborate on the deal from the moment it moves forward.
Contact and Opportunity Enrichment
When a new contact is added to Productive.io, agents automatically research the company using online sources and Apollo.io firmographic data, then write the enriched profile back to the CRM.
When a new opportunity is created, the same research runs again alongside a broader market analysis. The output is a structured sales playbook posted to Slack, giving the team a tailored approach and context before their first conversation.